Welcome To

BAKERY CONSULTING

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ABOUT US

STRATEGIC BAKING provides Bakery Success through Technical Expertise.

HOW WE DO IT?

WE KEEP IT SIMPLE

STRATEGIC BAKING believes that every bakery has the potential to make GREAT products and thrive with the right guidance and expertise. We follow the approach of:

OBSERVE, THINK + DO

Scattergun problem solving rarely works and if you are lucky enough to stumble across a solution you rarely have any clue how you did. If and when the issue arises again, you start from scratch.

STRATEGIC BAKING will give you the tools to get out of that rut and achieve long lasting success. We offer packages that are industry leading, relevant and treat every product problem with a personalised approach to ensure that each client we serve reaches heights of baking performance and profitability they never thought possible.

SIMPLICITY IS AT THE HEART OF EVERYTHING WE DO

Times move on and so have we have we. We deal with most of our clients needs remotely. There is still a need for a ‘ boots on the ground’ approach but not as much as you may think.

STRATEGIC BAKING have invested in the most up to date technology available to analyse images and video of problem products supplied by our clients. This, coupled with our decades of experience saves our clients time and money.

We prefer to work in partnership with clients on longer term projects rather than a ‘one and done’ approach and see ourselves as an extension to your current technical team.

STRATEGIC BAKING can also, when required, hold your suppliers to account, ask the difficult questions of them and also come up with recommendations on supplier choice. We are happy to work within your suppliers teams to help give an objective viewpoint.

AREAS OF EXPERTISE

Bread & Rolls – Industrial, Industrial Artisan, Artisan, Long fermentation, Sourdough, Chorleywood Bread Process
Cake – Industrial, semi industrial
Hotplate – Industrial
Pastry – Industrial, semi industrial
Biscuit and Cookies – Industrial, semi industrial
Flatbread – Naan, Chapati, Roti, Pitta

Flour, Bread & Cake Ingredients, Equipment Design

Gain Knowledge + Gain Confidence = Gain Control

Mark has spent the past 12 years working with some of the best Psychologists and Mind & Performance coaches in the UK from all walks of life, from big business to elite sport, in order to understand what holds technical people back. The answer always comes back to the same thing:

PEOPLE GET SCARED OF MAKING A MISTAKE
DUE TO LACK OF CONFIDENCE

In more simplistic terms, people don’t make necessary changes because they are scared of the consequences. They are scared of the consequences because they don’t understand the cause and effect of change.

TRAINING, COACHING AND MENTORING

We offer unique, award-winning training programmes for small groups or 1:1 sessions with individuals within your team who show promise within your business.
We can give your teams the tools to improve their technical understanding and improve their confidence.

WE OPERATE GLOBALLY

I’ve dealt with Mark for more than 20 years and have always been impressed with his depth of knowledge in the Industrial Bread arena from long fermentation to the Chorleywood Process.
Mark not only understands the process but the science behind the ingredients and also how to transfer it to the production line. We have implemented many of Mark’s recommendations over the years.As he has always said, “if you get the process right you can save money on ingredients”, which is the benefit we are all looking for.

Owner of large industrial Bakery

I have had the privilege of working with Mark for over 10 years. He has a unique set of skills and can combine his deep knowledge of baking with an enquiring and challenging mind.
This combination allows and encourages innovation and improvement, it also fast tracks problem solving. With this mindset and decades of bakery experience it puts him in a unique position regarding his ability to mentor, coach and train.
STRATEGIC BAKING will add significant value to any project or activity and I would highly recommend them.

Global Director of Multi National Bakery

STRATEGIC BAKING have worked for us on a consultancy basis and I cannot recommend them highly enough. Mark has a fantastic knowledge of baking principles and is always happy and willing to share this knowledge.
Mark understands baking and can work through recipes and production process changes in a calm and professional manner.

Director of Global Bakery Ingredients Manufacturer

I have known Mark for many years and we have worked on complex research and development projects. It has been a pleasure and an honour to work with Mark. I have learned a great deal from him, and some of the results of our research are now state-of-the-art in dough technology for bakery products.

Senior Manager of Global Bakery Equipment Manufacturer

Mark has a fantastic way of breaking down some very complex subjects into
logical simple chunks. He constantly seeks innovative ways of working. His major
strength is with troubleshooting, whether it be process related or ingredient,
adapting his knowledge seamlessly to arrive at solutions to complex issues.

Mark’s deep expertise in breadmaking, coupled with his clear and friendly communication, makes him a pleasure to work with. He has expertly advised my teams on technology choices, ingredients, and troubleshooting, while delivering highly regarded training programmes.

Technology Manager of Multi National Industrial Bakery

Mark has a fantastic way of breaking down some very complex subjects into logical simple chunks. He constantly seeks innovative ways of working. His major strength is with troubleshooting, whether it be process related or ingredient, adapting his knowledge seamlessly to arrive at solutions to complex issues.

Head of Technology of Industrial / Artisan Bakery

From working with Mark as both a colleague and client, I know that he has profound mastery in the art of breadmaking, transforming complexity into simplicity. Keeping things simple is a key for him.

His approachable manner and straightforward style of communication make collaboration easy. As a technical advisor, Mark has been instrumental in guiding teams through intricate technology selections, ingredient nuances, and baking challenges. His training programmes are not just sessions; they are experiences that leave lasting expertise.

Director of FMCG Companies

Through embracing the latest in remote service technologies, Strategic Baking offers the flexibility of virtual consultations without compromising the hands-on support when needed. This dual approach ensures swift and cost-effective solutions tailored to your unique needs.

Mark’s expertise spans troubleshooting, mentoring, training and coaching, all while working closely with partner ingredient suppliers and engineering equipment designers.At the heart of Mark’s philosophy is ‘Baking Simplified’—removing the mystique and myth. He’s not just about baking; he’s about breaking things down into simple steps, making excellence in baking accessible to all.