WHAT WE DO

STRATEGIC BAKING offers Premium Bakery Consulting to the Baking and Allied industries using science and logic with a bit of artisinal flair thrown in to allow our clients make GREAT products more consistently.

With our decades of experience we aim to find the right solution to any bakery challenge in a direct and efficient manner saving our clients time and money

Employing Bakery Consultants is not cheap with many bakeries relying on technical support provided by suppliers. This of course has to be paid for by someone and that someone is the customer. Do you get the value you already pay for from your flour and ingredient suppliers?

As STRATEGIC BAKING are independent, we are not tied into recommending any flour or ingredient supplier so can be 100% objective in our product assessments. We are happy to work with your current supplier base on longer term projects.

We have extensive experience with advising clients on capital equipment purchase and have been key team members for over 25 major engineering installations from isolated pieces of equipment through to full plant commissioning in several countries.

We offer clients a range of support options:

BASLINE SERVICE:

Prioritised Problem Solving

We offer 3 main packages

Package 1 is for solving small problems in a few days. Number of days shall be agreed Including all the benefits of our baseline service with the added bonus of a limited number of phone calls and emails between 8.00am-8.00pm BST/GMT. This package will give access to a limited amount of email, videos, text messages

STRATEGIC BAKING understand this better than most.
Unfortunately it doesn’t always work that way.

Our problem-solving and troubleshooting package is aimed at bakeries who need a solution and need it fast. Whether it’s inconsistent product quality, a new product launch that is not going to plan, operational inefficiencies, or ingredient sourcing issues, we will provide a logical approach leading to a practical solution.

With STRATEGIC BAKING by your side, you can overcome obstacles swiftly with long lasting results.

Initial Consultation: We begin with a detailed virtual consultation to understand the specific challenges your bakery is facing.
Data Collection: Using secure digital tools, we collect relevant data about the product you want to produce, review the data and move onto analysis.
Analysis: We analyse all relevant data remotely utilising our experience and advanced software, we can pinpoint the PRIMARY CAUSES of a product problem, any CONTRIBUTING FACTORS and get to the root cause of the issue.
Solution Development: We turn this data in to something more valuable…. INFORMATION, which we relay back to the client who can implement the necessary changes.
Implementation Support: Through video calls, and continuous digital communication for the duration of the project, we guide you through the implementation process.
Follow-Up: We monitor progress remotely and make adjustments as needed to ensure sustainable improvements.

By embracing remote services, we save our clients time and money while ensuring they receive the expert support needed to overcome obstacles swiftly in a matter of days or weeks, not months.

With STRATEGIC BAKING by your side, you can ensure your bakery operates at its fullest potential, no matter where you are in the world.

Strategic Partnership

Contracts will last a minimum of 3 months

It allows us to work on multiple products with you.
This package will include all the benefits of our baseline service With the added bonus of unlimited phone calls and emails
between 8.00am-8.00pm BST/GMT.

Strategic Partnership+

Contracts will last a minimum of 6 months
This package will include all the benefits of our baseline service and the strategic partnership. With the added bonus of unlimited phone calls and emails
between 8.00am-8.00pm BST/GMT.

GAINING CONTROL

The bakery landscape is always changing and it is difficult to think long term when we live in a ‘make today to sell tomorrow’ world.
Bakeries need to be making GREAT products all of the time.
This is where STRATEGIC BAKING can help and advise our clients.

YOU CONTROL YOUR PRODUCTS. THEY DON’T CONTROL YOU.

By understanding recipe, formulation AND process, it places our clients in a unique position to own their own product quality and consistently produce GREAT products first time and every time.

STRATEGIC BAKING wants our clients to manage their own quality and be less reliant on outside help for support. We can give you the tools to do this so you can confidently see problems before they arise.

TECHNICAL TRAINING, MENTORING & COACHING:

Unlock the full potential of your bakery team with our comprehensive technical training, mentoring, and coaching programmes. At STRATEGIC BAKING, we believe that continuous learning is the cornerstone of success.

We offer personalised training sessions to small groups or individuals who show promise and are determined to make baking their career.

Our Observe, Think, + Do Approach

One of the key methodologies developed by STRATEGIC BAKING is the Observe, Think, + Do approach. This process simplifies the complexities of baking by breaking down each step and rebuilding it to find faster, more efficient and longer lasting solutions. Here’s how it works:

1. Observe: We meticulously observe your current baking processes to understand every detail and identify any inefficiencies or inconsistencies.

2. Think: We analyse the observations, applying our extensive knowledge and experience to think critically about potential improvements and solutions.

3. Do: We implement the solutions, making necessary adjustments to optimise your baking processes and ensure the highest quality outcomes.

This approach allows us to assist our clients in reaching solutions much faster, ensuring that their bakeries operate smoothly and efficiently.

I’ve dealt with Mark for more than 20 years and have always been impressed with his depth of knowledge in the Industrial Bread arena from long fermentation to the Chorleywood Process.
Mark not only understands the process but the science behind the ingredients and also how to transfer it to the production line. We have implemented many of Mark’s recommendations over the years.As he has always said, “if you get the process right you can save money on ingredients”, which is the benefit we are all looking for.

Owner of large industrial Bakery

I have had the privilege of working with Mark for over 10 years. He has a unique set of skills and can combine his deep knowledge of baking with an enquiring and challenging mind.
This combination allows and encourages innovation and improvement, it also fast tracks problem solving. With this mindset and decades of bakery experience it puts him in a unique position regarding his ability to mentor, coach and train.
STRATEGIC BAKING will add significant value to any project or activity and I would highly recommend them.

Global Director of Multi National Bakery

STRATEGIC BAKING have worked for us on a consultancy basis and I cannot recommend them highly enough. Mark has a fantastic knowledge of baking principles and is always happy and willing to share this knowledge.
Mark understands baking and can work through recipes and production process changes in a calm and professional manner.

Director of Global Bakery Ingredients Manufacturer

I have known Mark for many years and we have worked on complex research and development projects. It has been a pleasure and an honour to work with Mark. I have learned a great deal from him, and some of the results of our research are now state-of-the-art in dough technology for bakery products.

Senior Manager of Global Bakery Equipment Manufacturer

Mark has a fantastic way of breaking down some very complex subjects into
logical simple chunks. He constantly seeks innovative ways of working. His major
strength is with troubleshooting, whether it be process related or ingredient,
adapting his knowledge seamlessly to arrive at solutions to complex issues.

Mark’s deep expertise in breadmaking, coupled with his clear and friendly communication, makes him a pleasure to work with. He has expertly advised my teams on technology choices, ingredients, and troubleshooting, while delivering highly regarded training programmes.

Technology Manager of Multi National Industrial Bakery

Mark has a fantastic way of breaking down some very complex subjects into logical simple chunks. He constantly seeks innovative ways of working. His major strength is with troubleshooting, whether it be process related or ingredient, adapting his knowledge seamlessly to arrive at solutions to complex issues.

Head of Technology of Industrial / Artisan Bakery

From working with Mark as both a colleague and client, I know that he has profound mastery in the art of breadmaking, transforming complexity into simplicity. Keeping things simple is a key for him.

His approachable manner and straightforward style of communication make collaboration easy. As a technical advisor, Mark has been instrumental in guiding teams through intricate technology selections, ingredient nuances, and baking challenges. His training programmes are not just sessions; they are experiences that leave lasting expertise.

Director of FMCG Companies

Through embracing the latest in remote service technologies, Strategic Baking offers the flexibility of virtual consultations without compromising the hands-on support when needed. This dual approach ensures swift and cost-effective solutions tailored to your unique needs.

Mark’s expertise spans troubleshooting, mentoring, training and coaching, all while working closely with partner ingredient suppliers and engineering equipment designers.At the heart of Mark’s philosophy is ‘Baking Simplified’—removing the mystique and myth. He’s not just about baking; he’s about breaking things down into simple steps, making excellence in baking accessible to all.

Managing Director / Consultant

If you require our help get in contact by clicking on the button. Tell us us your problem and we”ll get back to you with what we can provide.

Contact

ADDRESS

STRATEGIC BAKING Ltd

21 Navigation Business Village, Navigation Way, Ashton-on-Ribble, Preston PR2 2YP, UK

CONTACT

Email : hello@strategicbaking.com

STRATEGIC BAKING is a trading name of STRATEGIC BAKING LTD.

Registered in England and Wales.
Company Number: 15643368
VAT number: 465682554

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